Publix Courts Hispanics With Flowers

LAKELAND, Fla. Publix Super Markets has introduced an attractively packaged, colorful bouquet aimed at catching the attention of Hispanic customers. The medium-sized bouquets are sourced pre-packaged in colorful, durable sleeves that bear the message Pura Vida, which in Spanish means The Good Life. In addition to being given a prominent spot in the floral departments of all 890 of Publix's stores,

LAKELAND, Fla. — Publix Super Markets has introduced an attractively packaged, colorful bouquet aimed at catching the attention of Hispanic customers.

The medium-sized bouquets are sourced pre-packaged in colorful, durable sleeves that bear the message “Pura Vida,” which in Spanish means “The Good Life.” In addition to being given a prominent spot in the floral departments of all 890 of Publix's stores, the bouquets are being merchandised in secondary spots in some stores.

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