Publix Expands Into Targeted Store Formats

LAKELAND, Fla. Publix Super Markets here has all but saturated Florida with its traditional format, but that doesn't mean the company doesn't have room to grow. By adding two new highly targeted retail banners Publix Sabor, which caters to Hispanic consumers, and GreenWise, which will specialize in organic and natural fare, Publix is hoping to expand its appeal beyond the mainstream customers who

LAKELAND, Fla. — Publix Super Markets here has all but saturated Florida with its traditional format, but that doesn't mean the company doesn't have room to grow.

By adding two new highly targeted retail banners — Publix Sabor, which caters to Hispanic consumers, and GreenWise, which will specialize in organic and natural fare, Publix is hoping to expand its appeal beyond the mainstream customers who have made its traditional supermarkets successful.

At the two Publix S

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