PUBLIX INVESTS IN SUPPLY CHAIN TECH

WEST PALM BEACH, Fla. - Data synchronization, a supplier portal and the use of manufacturer performance scorecards are ways Publix Super Markets hopes to create greater transparencies with its trading partners, according to David Bornmann, vice president of grocery and nonfood purchasing.He presented Publix's strategy here at Grocery Manufacturers Association's Merchandising, Sales and Marketing Conference

WEST PALM BEACH, Fla. - Data synchronization, a supplier portal and the use of manufacturer performance scorecards are ways Publix Super Markets hopes to create greater transparencies with its trading partners, according to David Bornmann, vice president of grocery and nonfood purchasing.

He presented Publix's strategy here at Grocery Manufacturers Association's Merchandising, Sales and Marketing Conference at The Breakers last month.

The Lakeland, Fla.-based retailer will be

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