PUBLIX, PILLSBURY FLY HIGH WITH 'SWAN PRINCESS' TIE-IN

LAKELAND, Fla. -- A cross merchandising promotion featuring the sell-through video "The Swan Princess" and Pillsbury products was given major play at some Publix Super Markets. All 450 Publix stores carried the video, and some devoted significant space to it, said Randy Parker, vice president, Entertainment Resource, Dania, Fla., which racks an ongoing sell-through program in 165 Publix stores and

LAKELAND, Fla. -- A cross merchandising promotion featuring the sell-through video "The Swan Princess" and Pillsbury products was given major play at some Publix Super Markets. All 450 Publix stores carried the video, and some devoted significant space to it, said Randy Parker, vice president, Entertainment Resource, Dania, Fla., which racks an ongoing sell-through program in 165 Publix stores and supplies the chain with most other major video titles. Publix executives did not return calls fo

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