PUBLIX POPS OPEN NEW WINE INITIATIVE

LAKELAND, Fla. - Wine buyers are hearing it through the grapevine at Publix.That's because the retailer is acting as a sommelier of sorts with the launch of a wine program that includes Publix Grape, a wine magazine; an online wine guide; and enhanced in-store signage."This takes the guesswork out of wine buying," said Maria Brous, spokeswoman for Publix Super Markets here.Publix Grape is a quarterly

LAKELAND, Fla. - Wine buyers are hearing it through the grapevine at Publix.

That's because the retailer is acting as a sommelier of sorts with the launch of a wine program that includes Publix Grape, a wine magazine; an online wine guide; and enhanced in-store signage.

"This takes the guesswork out of wine buying," said Maria Brous, spokeswoman for Publix Super Markets here.

Publix Grape is a quarterly publication that features wine articles for novices and seaso

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