PUBLIX PROGRAM WARMS BREAD SALES

ATLANTA -- Publix Super Markets is looking to get a rise in bread sales with a new program that underscores freshness.The Lakeland, Fla.-based chain, which has more than 400 units in the Southeast, tells customers up front, at the beginning of the traffic pattern, that its in-store bakery bakes breads several times a day for "just-in-time freshness."SN saw an example of the program in action at a

ATLANTA -- Publix Super Markets is looking to get a rise in bread sales with a new program that underscores freshness.

The Lakeland, Fla.-based chain, which has more than 400 units in the Southeast, tells customers up front, at the beginning of the traffic pattern, that its in-store bakery bakes breads several times a day for "just-in-time freshness."

SN saw an example of the program in action at a Duluth, Ga., Publix store that was included on store tours arranged by the Food

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