PUBLIX PUTS POPULAR ISB INTO ITS 'MEAL IDEA OF THE WEEK'

ATLANTA -- Publix Super Markets is using its high-profile, in-store bakery departments to bolster its "Meal Idea of the Week," recently using a Chocolate Overload cake as the dessert component of the week's featured items.In the circular for its ad week ending March 12, the chain described Chocolate Overload as "chocolate, chocolate and more chocolate from the Publix bakery." The popular item is not

ATLANTA -- Publix Super Markets is using its high-profile, in-store bakery departments to bolster its "Meal Idea of the Week," recently using a Chocolate Overload cake as the dessert component of the week's featured items.

In the circular for its ad week ending March 12, the chain described Chocolate Overload as "chocolate, chocolate and more chocolate from the Publix bakery." The popular item is not new, but its name is, a store-level source said. It used to be called Death by Chocol

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