PUBLIX ROLLS OUT NEW LINE OF PREMIUM BEEF

LAKELAND, Fla. -- Publix Super Markets has rolled out a line of premium beef, and is kicking it with a major marketing campaign tied to the post-Labor Day start of football season.The promotion is centered around a series of traveling pre-game tailgate events at professional and college football games, according to Publix spokesman Lee Brunson. The retailer's "Tailgate Tour" will offer samples of

LAKELAND, Fla. -- Publix Super Markets has rolled out a line of premium beef, and is kicking it with a major marketing campaign tied to the post-Labor Day start of football season.

The promotion is centered around a series of traveling pre-game tailgate events at professional and college football games, according to Publix spokesman Lee Brunson. The retailer's "Tailgate Tour" will offer samples of the new line, called Publix Premium Certified Beef.

In-store, the new line is be

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