PUBLIX TESTING OUTSIDE FRESH CONCEPTS IN TWO MARKETS

LAKELAND, Fla. -- Publix Super Markets here is experimenting with ethnic fare in the deli and brands in the in-store bakery in two separate link-ups with outside sources.The chain, which has more than 400 units in the Southeast, began serving up Chinese food at one of its larger stores here this month, thanks to an arrangement with a local franchisee of China Max restaurants. Sales at the in-store

LAKELAND, Fla. -- Publix Super Markets here is experimenting with ethnic fare in the deli and brands in the in-store bakery in two separate link-ups with outside sources.

The chain, which has more than 400 units in the Southeast, began serving up Chinese food at one of its larger stores here this month, thanks to an arrangement with a local franchisee of China Max restaurants. Sales at the in-store location are already exceeding what he had expected, said Robert Lee, franchisee of loc

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