PUBLIX TESTS NEW FRESH MEALS IDEA IN TAMPA

TAMPA, Fla. (FNS) -- A new fresh-meals program at Publix Super Markets' remodeled store on Bruce B. Downs Blvd. here places renewed emphasis on at-home preparation of fresh, simple meals, and uses laminated recipe cards to help shoppers retrieve the items they need to make the featured meal.The program, called "Apron's," marks something of a strategic departure for the Lakeland, Fla.-based retailer,

TAMPA, Fla. (FNS) -- A new fresh-meals program at Publix Super Markets' remodeled store on Bruce B. Downs Blvd. here places renewed emphasis on at-home preparation of fresh, simple meals, and uses laminated recipe cards to help shoppers retrieve the items they need to make the featured meal.

The program, called "Apron's," marks something of a strategic departure for the Lakeland, Fla.-based retailer, which has developed a number of innovative, high-quality fresh-meals programs over th

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