PUBLIX TESTS NEW FRESH MEALS IDEA IN TAMPA

TAMPA, Fla. (FNS) -- A new fresh-meals program at Publix Super Markets' remodeled store on Bruce B. Downs Blvd. here places renewed emphasis on at-home preparation of fresh, simple meals, and uses laminated recipe cards to help shoppers retrieve the items they need to make the featured meal.The program, called "Apron's," marks something of a strategic departure for the Lakeland, Fla.-based retailer,

TAMPA, Fla. (FNS) -- A new fresh-meals program at Publix Super Markets' remodeled store on Bruce B. Downs Blvd. here places renewed emphasis on at-home preparation of fresh, simple meals, and uses laminated recipe cards to help shoppers retrieve the items they need to make the featured meal.

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