PUGET STARTS SEASON PROMOTIONS EARLIER

PUYALLUP, Wash. -- Independent supermarket operator Puget Sound Marketing Co. here is hitting sooner with seasonal candy promotions as part of a strategy to take a more aggressive approach the category's sales."We've jumped on the bandwagon and started to promote seasonal candy earlier than we used to," said Moody Lauderdale, Puget's nonfood supervisor. "We used to wait longer, for example, about

PUYALLUP, Wash. -- Independent supermarket operator Puget Sound Marketing Co. here is hitting sooner with seasonal candy promotions as part of a strategy to take a more aggressive approach the category's sales.

"We've jumped on the bandwagon and started to promote seasonal candy earlier than we used to," said Moody Lauderdale, Puget's nonfood supervisor. "We used to wait longer, for example, about a week after one holiday ended, to put up displays for the next holiday. Now we'll put u

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