'PULP FICTION' TO BE HANDLED CAREFULLY

Reflecting changes in customer sensitivities and the growing maturity of supermarket video business, most retailers will carry the rental title "Pulp Fiction" in great depth when it is released Sept. 12. However, few retailers will promote the R-rated title beyond the boundaries of the video department. Although "Pulp Fiction" was one of the most honored films of last year, grossing $107 million at

Reflecting changes in customer sensitivities and the growing maturity of supermarket video business, most retailers will carry the rental title "Pulp Fiction" in great depth when it is released Sept. 12. However, few retailers will promote the R-rated title beyond the boundaries of the video department. Although "Pulp Fiction" was one of the most honored films of last year, grossing $107 million at the box office, it is also a violent movie containing much strong language. It's the kind of mo

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