PULP FRICTION

Orange juice seems to be everywhere these days, both in-store and in the marketplace, buoyed by federally approved health claims and new manufacturing and packing initiatives designed to boost appeal beyond breakfast.The increase in variety, documentation of health benefits and expansive marketing strategies have -- without a doubt -- boosted orange juice's popularity, retailers and suppliers told

Orange juice seems to be everywhere these days, both in-store and in the marketplace, buoyed by federally approved health claims and new manufacturing and packing initiatives designed to boost appeal beyond breakfast.

The increase in variety, documentation of health benefits and expansive marketing strategies have -- without a doubt -- boosted orange juice's popularity, retailers and suppliers told SN. The problem has become where to present all of this to consumers at the store level

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