PUSHING STORE BRANDS

FORT WORTH, Texas -- There's nothing generic about store-brand marketing.The retail branding proposition has expanded to encompass a rich mix of skill sets, ranging from product design and formulation, to advertising and promotion, to management of information technology. The range of skills required tests the resources of even the largest and most powerful supermarket retailers.For the small cadre

FORT WORTH, Texas -- There's nothing generic about store-brand marketing.

The retail branding proposition has expanded to encompass a rich mix of skill sets, ranging from product design and formulation, to advertising and promotion, to management of information technology. The range of skills required tests the resources of even the largest and most powerful supermarket retailers.

For the small cadre of companies that used to be described as "private-label brokers," this

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