PUT SERVICE ON THE MENU, CONSULTANT ADVISES

APPLETON, Wis. -- Taking a page or two from the restaurant industry could help retailers boost their home-meal replacement sales, according to food-service veteran Jim Sullivan, director of marketing at industry supplier Anchor Foods, based here.As Sullivan sees it, service is what the restaurant business has over supermarkets, but it comes in so many forms that retailers can adapt many of its elements

APPLETON, Wis. -- Taking a page or two from the restaurant industry could help retailers boost their home-meal replacement sales, according to food-service veteran Jim Sullivan, director of marketing at industry supplier Anchor Foods, based here.

As Sullivan sees it, service is what the restaurant business has over supermarkets, but it comes in so many forms that retailers can adapt many of its elements to suit their efforts.

He said it is particularly important for supermarke

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