PUTTIN' ON THE DOG

Supermarket chains are looking for ways to keep their dog food aisles better groomed. They are preening their programs because food stores continue to lose market share to mass merchandisers, "category killer" pet food supermarkets and even convenience stores. The losses keep coming despite a steady stream of new product introductions for supermarkets, including treats and nutrition-oriented foods.Their

Supermarket chains are looking for ways to keep their dog food aisles better groomed. They are preening their programs because food stores continue to lose market share to mass merchandisers, "category killer" pet food supermarkets and even convenience stores. The losses keep coming despite a steady stream of new product introductions for supermarkets, including treats and nutrition-oriented foods.

Their latest strokes include:

Experimenting with new sets that combine canned

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TAGS: Walmart