QUAKER ENDS GATORADE DIRECT DELIVERY TEST

CHICAGO -- After a year-long test, Quaker Oats here has shut down a statewide system for direct store delivery of its Gatorade products to retailers and institutional outlets in Florida.The project was an experiment to expand Gatorade's cold channel distribution primarily in outlets such as convenience stores, newsstands, golf courses, health clubs, hospitals and airports, according to Ken Robb, Quaker's

CHICAGO -- After a year-long test, Quaker Oats here has shut down a statewide system for direct store delivery of its Gatorade products to retailers and institutional outlets in Florida.

The project was an experiment to expand Gatorade's cold channel distribution primarily in outlets such as convenience stores, newsstands, golf courses, health clubs, hospitals and airports, according to Ken Robb, Quaker's director of customer development.

Quaker declined to comment on the effe

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