QUAKER OATS SAMPLES NEW PET SNACK

CHICAGO -- Quaker Oats chose an in-pack sampling strategy to introduce Kibbles 'n Bits Jerky Treats and is backing it with a pallet display program and a variety of off-shelf displays in retail stores.The company is using special 4-lb. bags of its Kibbles 'n Bits premium dog food to distribute 2 million free samples of the new chewy dog treat this spring, said Steve Parker, marketing manager of pet

CHICAGO -- Quaker Oats chose an in-pack sampling strategy to introduce Kibbles 'n Bits Jerky Treats and is backing it with a pallet display program and a variety of off-shelf displays in retail stores.

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