QUALITY ASSURANCE

NEW YORK -- The tender life span of fresh-cut produce has made the private labeling of such items a tender issue. Industry insiders have called it a fantastic opportunity to reinforce the quality of a store brand, but also concede it could be a quick road to failure if quality and consistency are not meticulously monitored and scrutinized.Nonetheless, private labels are slowly emerging in this category.

NEW YORK -- The tender life span of fresh-cut produce has made the private labeling of such items a tender issue. Industry insiders have called it a fantastic opportunity to reinforce the quality of a store brand, but also concede it could be a quick road to failure if quality and consistency are not meticulously monitored and scrutinized.

Nonetheless, private labels are slowly emerging in this category. Retailers are forging ahead, doing the research, investing the time and money and

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TAGS: Supervalu