QUALITY FOOD CENTERS AND NALLEY GO ON CO-BRANDING 'PICNIC'

BELLEVUE, Wash. -- Quality Food Centers participated in a unique co-branding program that teamed its private label with a leading regional brand.Under the "Picnic Payback" promotion, a $5 QFC gift certificate was awarded to consumers who purchased a bag of QFC's Heritage Farm private-label potato chips and two of three Nalley Fine Foods products.The designated Nalley products consisted of a 32-ounce

BELLEVUE, Wash. -- Quality Food Centers participated in a unique co-branding program that teamed its private label with a leading regional brand.

Under the "Picnic Payback" promotion, a $5 QFC gift certificate was awarded to consumers who purchased a bag of QFC's Heritage Farm private-label potato chips and two of three Nalley Fine Foods products.

The designated Nalley products consisted of a 32-ounce jar of mayonnaise, a 22-ounce jar of pickles and a 24-ounce jar of salad dre

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