QUALITY HEALTH CLAIMS

One look at the clunky, confusing terminology and it's easy to see why supermarket shelves are almost devoid of products bearing verbatim qualified health claims. Even the Federal Trade Commission's own research found consumer panelists were not able to distinguish between the different levels of health claims currently allowed on food labels.The Food and Drug Administration, the agency that weighs

One look at the clunky, confusing terminology and it's easy to see why supermarket shelves are almost devoid of products bearing verbatim qualified health claims. Even the Federal Trade Commission's own research found consumer panelists were not able to distinguish between the different levels of health claims currently allowed on food labels.

The Food and Drug Administration, the agency that weighs claim evidence submitted by manufacturers, is right now sifting through public comment

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