QUILLIN'S TRADES IGA FOR NASH FINCH LINES

LACROSSE, Wis. -- Quillin's here is replacing its longtime IGA private label with two new lines that it said would differentiate its stores and better enable it to target Hispanic shoppers.The change stems from a switch in private-label wholesalers from Roundy's, Milwaukee, to Nash Finch, Minneapolis. The new Nash Finch assortment comprises 1,000 items marketed under two labels: Our Family and Value

LACROSSE, Wis. -- Quillin's here is replacing its longtime IGA private label with two new lines that it said would differentiate its stores and better enable it to target Hispanic shoppers.

The change stems from a switch in private-label wholesalers from Roundy's, Milwaukee, to Nash Finch, Minneapolis. The new Nash Finch assortment comprises 1,000 items marketed under two labels: Our Family and Value Choice, a third tier. Quillin's also hopes to offer Our Family Pride, an upscale line

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