RICHMOND, Va. -- James River here is introducing Quilted Northern Ultra, a plush version of its Quilted Northern bathroom tissue.
segment of the premium bathroom tissue category. National distribution is slated for 1996.
"If we look at the bathroom tissue category, the premium segment is the segment that's been growing most in the category," said Tony Morakis, marketing director for Quilted Northern Ultra. "Premium is connoted by the softness."
The new line will be p