RACCONTO IN-STORE COOKING A HIT

MELROSE PARK, Ill. -- Racconto Italian Food Products here, a marketer of imported Italian pastas, is gaining share and shelf space for its products with a series of store-specific promotions centered around cooking demonstrations.The Chicago-area company has equipped itself with a $10,000 self-contained cooking cart that it uses to perform elaborate demonstrations before crowds of shoppers at supermarkets

MELROSE PARK, Ill. -- Racconto Italian Food Products here, a marketer of imported Italian pastas, is gaining share and shelf space for its products with a series of store-specific promotions centered around cooking demonstrations.

The Chicago-area company has equipped itself with a $10,000 self-contained cooking cart that it uses to perform elaborate demonstrations before crowds of shoppers at supermarkets in its Midwest trading area, said Andrea J. Mugnolo, executive vice president.<

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