MELROSE PARK, Ill. -- Racconto Italian Food Products here, a marketer of imported Italian pastas, is gaining share and shelf space for its products with a series of store-specific promotions centered around cooking demonstrations.
RACCONTO IN-STORE COOKING A HIT
MELROSE PARK, Ill. -- Racconto Italian Food Products here, a marketer of imported Italian pastas, is gaining share and shelf space for its products with a series of store-specific promotions centered around cooking demonstrations.The Chicago-area company has equipped itself with a $10,000 self-contained cooking cart that it uses to perform elaborate demonstrations before crowds of shoppers at supermarkets
