RACE FOR THE CENTER

The current acquisitive frenzy tends to overshadow the progress of the single store, yet independent retailers are humbly taking advantage of their position as the community market. Combining local appeal with an abiding respect for the rudiments of grocery merchandising has proven a successful, albeit simple, strategy for the Center Store at Brunos Foods of Lakeport, Calif.Brunos is a single-store

The current acquisitive frenzy tends to overshadow the progress of the single store, yet independent retailers are humbly taking advantage of their position as the community market. Combining local appeal with an abiding respect for the rudiments of grocery merchandising has proven a successful, albeit simple, strategy for the Center Store at Brunos Foods of Lakeport, Calif.

Brunos is a single-store operation serving rural Lakeport County, with a population of roughly 60,000, and a ma

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