MEMPHIS, Tenn. -- Confections and beverages are part of a new front-end merchandiser Piggly Wiggly here is offering to its franchisees.
The three-year customized program, the first of its kind offered at the corporate level, combines a confection rack with a beverage cooler.
"This is the first time that we've tied in a cooler with the merchandising rack," said Danny Barnwell, vice president of merchandising. "It's an all-encompassing program."
About 500 units already h