When people at Food Lion set out in 2002 to reinvent the supermarket, one principle above all guided their work: Design it with the convenience of the customer in mind.
The customer who's busy. Who wants to find jars and bottles at easy reach. Who doesn't want to be forced to go down extra aisles to find what she wants. Who expects to find products organized by how people look for them, not by what's easiest for direct-store-delivery vendors to stock.
The resulting Bloom, a Fo