RAISING THE BANNER FOR WHOLE LIVING

EDGEWATER, N.J. -- Whole Foods Market is the standard that traditional grocery chains can look to for whole-health merchandising at its best.The Austin, Texas-based natural foods supermarket chain, after all, has spent the past 20 years developing a format that not only serves the needs of natural health food practitioners, but reaches out to mainstream grocery shoppers to capture some of the $230

EDGEWATER, N.J. -- Whole Foods Market is the standard that traditional grocery chains can look to for whole-health merchandising at its best.

The Austin, Texas-based natural foods supermarket chain, after all, has spent the past 20 years developing a format that not only serves the needs of natural health food practitioners, but reaches out to mainstream grocery shoppers to capture some of the $230 billion being spent on what the retailer calls the "whole living" market.

Whole

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