RAISING THE BAR

Retailers are enjoying a life behind bars. Food bars, that is.There's good reason: The category, already earning $3 billion, is expected to more than double by 2007, according to Packaged Facts, the New York-based food and lifestyle tracking firm.The popularity of food bars -- which are classified as everything from cereal and nutrition to diet and athletic -- is a direct result of their promise of

Retailers are enjoying a life behind bars. Food bars, that is.

There's good reason: The category, already earning $3 billion, is expected to more than double by 2007, according to Packaged Facts, the New York-based food and lifestyle tracking firm.

The popularity of food bars -- which are classified as everything from cereal and nutrition to diet and athletic -- is a direct result of their promise of variety, portability and nutrition, retailers told SN.

"The cate

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