RAISING THE YOUNG

Retailers are paying more attention to children through a variety of innovative marketing strategies.Kids' clubs, store tours, kids' food promotions, cooking or food preparation classes, school-related education programs and the creation of a child-friendly atmosphere in-store are among the programs offered.Some chains use kids' clubs as the focal point of their marketing efforts to junior consumers.

Retailers are paying more attention to children through a variety of innovative marketing strategies.

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