RAISING THE YOUNG

Retailers are paying more attention to children through a variety of innovative marketing strategies.Kids' clubs, store tours, kids' food promotions, cooking or food preparation classes, school-related education programs and the creation of a child-friendly atmosphere in-store are among the programs offered.Some chains use kids' clubs as the focal point of their marketing efforts to junior consumers.

Retailers are paying more attention to children through a variety of innovative marketing strategies.

Kids' clubs, store tours, kids' food promotions, cooking or food preparation classes, school-related education programs and the creation of a child-friendly atmosphere in-store are among the programs offered.

Some chains use kids' clubs as the focal point of their marketing efforts to junior consumers. For example, Fleming's IGA kids' club has been so successful that the whole

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