RALEY'S, BEL AIR RUN JOINT SELL-THROUGH AD

SACRAMENTO -- Raley's and Bel Air Markets joined forces to advertise the sell-through video release of "Snow White and the Seven Dwarfs." This is the first time that the two companies have worked together to promote video, although they have run joint ads for other categories. Bel Air is owned by Raley's, but operates as a separate company. "We started doing it because we are owned by the same people,"

SACRAMENTO -- Raley's and Bel Air Markets joined forces to advertise the sell-through video release of "Snow White and the Seven Dwarfs." This is the first time that the two companies have worked together to promote video, although they have run joint ads for other categories. Bel Air is owned by Raley's, but operates as a separate company. "We started doing it because we are owned by the same people," said Dan Black, buyer at Raley's. "It is something we will be doing all the time in the

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