RALEY'S SETS WINE MANAGEMENT PLAN

WEST SACRAMENTO, Calif. -- Raley's Supermarkets here is in the process of instituting a category management plan for its wine department that was designed by the Los Angeles distributor of E&J Gallo Winery.Bob Jennings, buyer-merchandising manager of the beverage department at Raley's, told SN he expects a "minor" reduction in stockkeeping units as a result of the implementation of the category management

WEST SACRAMENTO, Calif. -- Raley's Supermarkets here is in the process of instituting a category management plan for its wine department that was designed by the Los Angeles distributor of E&J Gallo Winery.

Bob Jennings, buyer-merchandising manager of the beverage department at Raley's, told SN he expects a "minor" reduction in stockkeeping units as a result of the implementation of the category management plan, but overall he expects to see an increase in department sales once th

Register to view the full article

Already a member? .