RALPH PROMOTES 'ICE AGE' WITH GIFT CARDS

COMPTON, Calif. - Ralphs Grocery Co. here this month launched a consumer promotion for the March 31 theatrical release of "Ice Age: The Meltdown" with the company's first customized prepaid movie card.The American Express-branded reward card, valued at $16 - about enough for two movie tickets - will be given to Ralphs' Southern California Club members who use their club cards to purchase select items

COMPTON, Calif. - Ralphs Grocery Co. here this month launched a consumer promotion for the March 31 theatrical release of "Ice Age: The Meltdown" with the company's first customized prepaid movie card.

The American Express-branded reward card, valued at $16 - about enough for two movie tickets - will be given to Ralphs' Southern California Club members who use their club cards to purchase select items in the store. Ralphs is a unit of Kroger Co., Cincinnati.

Club members who a

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