RALPHS AD PUSHES PEAR SELECTION

COMPTON, Calif. -- Ralphs Grocery Co. here promoted what it called its "wide selection" of pears in a full-page, full-color advertisement.rom a Wide Selection," read a smaller headline.The item-price feature of the promotion was 3 pounds of Bartletts for $1.Besides the Bartletts, Bosc pears retailed for 39 cents a pound, and five more-exotic varieties were 59 cents per pound for the promotion.The

COMPTON, Calif. -- Ralphs Grocery Co. here promoted what it called its "wide selection" of pears in a full-page, full-color advertisement.

rom a Wide Selection," read a smaller headline.

The item-price feature of the promotion was 3 pounds of Bartletts for $1.

Besides the Bartletts, Bosc pears retailed for 39 cents a pound, and five more-exotic varieties were 59 cents per pound for the promotion.

The full-color ad included illustrations and descriptions of

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