RALPHS CUSTOMERS GET FRY'S MAILER

CINCINNATI -- Kroger Co. here said last week a computer coding error resulted in a promotional mailing for dairy products at Fry's, its Arizona banner, being sent to Ralphs customers in Southern California.Although the mailer mentioned "the Kroger family of stores" on the cover and contained two coupons for cents-off Kroger-brand items, there was little else to tell consumers Fry's, whose name was

CINCINNATI -- Kroger Co. here said last week a computer coding error resulted in a promotional mailing for dairy products at Fry's, its Arizona banner, being sent to Ralphs customers in Southern California.

Although the mailer mentioned "the Kroger family of stores" on the cover and contained two coupons for cents-off Kroger-brand items, there was little else to tell consumers Fry's, whose name was prominently displayed, was related either to Ralphs or Kroger.<

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