RALPHS KEYS NEW FORMAT TO UPSCALE, PERISHABLES

COMPTON, Calif. -- Ralphs Grocery Co. here unveiled its newest format last week -- an upscale, perishables-oriented store called Fresh Fare.The company also disclosed plans to complete its conversion of the 55 Hughes stores to the Ralphs banner by mid-1999. Ralphs said it has already converted 17 Hughes stores but will pause until after the holidays before completing the changeover at the other 38.

COMPTON, Calif. -- Ralphs Grocery Co. here unveiled its newest format last week -- an upscale, perishables-oriented store called Fresh Fare.

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TAGS: Center Store