RALPHS SEES BEEF PROGRAM RUNNING BULLISH

ATLANTA -- Ralphs Grocery Co., Compton, Calif., is one retailer that found out the best way to make branded beef work may be to do it yourself -- with a little help from your friends.In a bid for better beef sales, the chain took the bull by the horns with Ralphs California Beef, a vertically structured store-brand program, that is squeezing hefty volume increases out of the troublesome Southern California

ATLANTA -- Ralphs Grocery Co., Compton, Calif., is one retailer that found out the best way to make branded beef work may be to do it yourself -- with a little help from your friends.

In a bid for better beef sales, the chain took the bull by the horns with Ralphs California Beef, a vertically structured store-brand program, that is squeezing hefty volume increases out of the troublesome Southern California market by offering consistently tender, flavorful product.

Charlie Ber

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