RALPHS SERVES UP DOUBLE COUPONS FOR BREAKFAST

COMPTON, Calif. -- At Ralphs Grocery Co. here it was breakfast on the double.The chain ran a promotion last month wherein it touted its double-coupon program by listing breakfast-oriented items in a newspaper ad during a week when manufacturers' coupons for the products appeared in the newspaper's freestanding insert."Ralphs Breakfast on the Double!" read the headline. The ad urged readers to look

COMPTON, Calif. -- At Ralphs Grocery Co. here it was breakfast on the double.

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