RALPHS SERVES UP DOUBLE COUPONS FOR BREAKFAST

COMPTON, Calif. -- At Ralphs Grocery Co. here it was breakfast on the double.The chain ran a promotion last month wherein it touted its double-coupon program by listing breakfast-oriented items in a newspaper ad during a week when manufacturers' coupons for the products appeared in the newspaper's freestanding insert."Ralphs Breakfast on the Double!" read the headline. The ad urged readers to look

COMPTON, Calif. -- At Ralphs Grocery Co. here it was breakfast on the double.

The chain ran a promotion last month wherein it touted its double-coupon program by listing breakfast-oriented items in a newspaper ad during a week when manufacturers' coupons for the products appeared in the newspaper's freestanding insert.

"Ralphs Breakfast on the Double!" read the headline. The ad urged readers to look in the newspaper for coupons on the listed products and save more than $1

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