RALPHS SOWS OUTSIDE ADS TO REAP GREATER COUNTRY FAIR SALES

SAN DIEGO -- Ralphs Grocery Co. is expanding its annual Country Fair summer promotion outside of its stores here, hoping to grab consumers' attention with "high-impact" weekly advertising on bus panels, billboards, posters and in bulletins.Roughly 28 Ralphs units in the San Diego market will participate in the promotion, which the Compton, Calif.-based chain said is the first campaign in the area

SAN DIEGO -- Ralphs Grocery Co. is expanding its annual Country Fair summer promotion outside of its stores here, hoping to grab consumers' attention with "high-impact" weekly advertising on bus panels, billboards, posters and in bulletins.

Roughly 28 Ralphs units in the San Diego market will participate in the promotion, which the Compton, Calif.-based chain said is the first campaign in the area to use outside advertising vehicles for weekly sales on produce items.

"We want

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