RALPHS TESTS NEW FREESTANDING RACK

COMPTON, Calif. -- Ralphs Grocery Co. here is testing a new "do-it-yourself" merchandising rack for Augsburger beer that allows customers to mix and match their own 22-ounce bottle six-packs.The freestanding merchandising racks were created by Stroh Brewing Co., the Detroit-based brewer of Augsburger, and placed in Ralphs during Super Bowl weekend by Avalon Food & Beverage, one of Stroh's California

COMPTON, Calif. -- Ralphs Grocery Co. here is testing a new "do-it-yourself" merchandising rack for Augsburger beer that allows customers to mix and match their own 22-ounce bottle six-packs.

The freestanding merchandising racks were created by Stroh Brewing Co., the Detroit-based brewer of Augsburger, and placed in Ralphs during Super Bowl weekend by Avalon Food & Beverage, one of Stroh's California distributors.

The racks stand about 4-feet high and contain four shelves

Register to view the full article

test - Advanced Registered User

Already a member? .