RALSTON INTENSIFIES CATEGORY STRATEGY

ORLANDO -- Ralston Purina Co. plans to step up its commitment to category management in the next year.Information technology will enable the company to make these strides, said Dave Straub, the company's project manager for category development-information services. Ralston began category management two years ago. "Although we have already completed several [multifunctional] team-training courses,

ORLANDO -- Ralston Purina Co. plans to step up its commitment to category management in the next year.

Information technology will enable the company to make these strides, said Dave Straub, the company's project manager for category development-information services. Ralston began category management two years ago. "Although we have already completed several [multifunctional] team-training courses, more will be needed to fully develop our associates' skills for functioning in the new

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