RALSTON PURINA AIMS TO DOUBLE CRP

NEW ORLEANS -- Ralston Purina Co. is aiming to have 60% of its volume on a continuous replenishment program by the end of this year.Today, 35 of its customers, representing 25% of its volume, are on CRP. The St. Louis-based maker of dog and cat food operates six distribution centers around the country.The company offers CRP because it's "the right thing for us to do for our customers," said Don Mowery,

NEW ORLEANS -- Ralston Purina Co. is aiming to have 60% of its volume on a continuous replenishment program by the end of this year.

Today, 35 of its customers, representing 25% of its volume, are on CRP. The St. Louis-based maker of dog and cat food operates six distribution centers around the country.

The company offers CRP because it's "the right thing for us to do for our customers," said Don Mowery, director of customer response and Efficient Consumer Response. He outline

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