RALSTON PURINA CO., BI-LO CO-MARKETING ON TV

PONTE VEDRA BEACH, Fla. -- Ralston Purina Co. is co-marketing its brands of pet food on television with the Bi-Lo supermarket chain.The program is part of a new strategic effort in brand marketing for the St. Louis-based company. It aims to partner with the trade to reach consumers with jointly sponsored messages via various media. "As we look at marketing together, this is a whole new frontier,"

PONTE VEDRA BEACH, Fla. -- Ralston Purina Co. is co-marketing its brands of pet food on television with the Bi-Lo supermarket chain.

The program is part of a new strategic effort in brand marketing for the St. Louis-based company. It aims to partner with the trade to reach consumers with jointly sponsored messages via various media. "As we look at marketing together, this is a whole new frontier," said Randy Rose, vice president of customer development. "Our basic and unique strengths

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