RANDALLS CROSS MERCHANDISING APPLES, PIES

HOUSTON -- As part of a new focus on cross-merchandising, Randalls Food Markets here recently ran a full-page ad pairing apple pie from the in-store bakery with apples from the produce department.The apple pie/apples effort -- a first for the chain -- included cross-merchandised displays in-store, and officials said sales results were good.Sales were so good that the 125-unit chain will do similar

HOUSTON -- As part of a new focus on cross-merchandising, Randalls Food Markets here recently ran a full-page ad pairing apple pie from the in-store bakery with apples from the produce department.

The apple pie/apples effort -- a first for the chain -- included cross-merchandised displays in-store, and officials said sales results were good.

Sales were so good that the 125-unit chain will do similar team-ups with seasonal fruit and bakery products that have that fruit as an in

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