HOUSTON -- Randalls Food Market here is rolling out a fruit of the month club for kids later this month.
ccording to Mike Goeser, senior category manager of produce.
Randalls plans to put together a newsletter for club members that incorporates 5 a Day materials, and will be displayed in produce departments, Goeser told SN.
"We want to catch the next generation of shoppers," he said of Randalls' decision to launch the club.
"It's also a lot easier for parents