RANDALLS STARTS NEW YEAR WITH FIRST SALE ON ALCOHOL

HOUSTON -- Randalls Food Markets here ushered in the New Year, and its new wine and beer department, with its first-ever chainwide sale on alcoholic products.Randalls ran a four-color double-truck ad the Wednesday before New Year's that featured hot prices on beer, wine and champagne, with extra discounts for case purchases.The sale was a success and exceeded projections, according to Mike Perry,

HOUSTON -- Randalls Food Markets here ushered in the New Year, and its new wine and beer department, with its first-ever chainwide sale on alcoholic products.

Randalls ran a four-color double-truck ad the Wednesday before New Year's that featured hot prices on beer, wine and champagne, with extra discounts for case purchases.

The sale was a success and exceeded projections, according to Mike Perry, category manager.

"The ad was very effective, especially for the stor

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