RANDALLS TAKES BIGGER BAGELS TO HEARTH

HOUSTON -- Randalls Food Markets here upped the size of its bagels and gave them a big send-off with a full-page ad in the local daily newspaper.Success was big, too, according to Alex Sakhel, bakery category manager for Randall's, Tom Thumb and Simon David.The 120-store Randalls has 50 Houston units and sold 850,000 bagels the week the ad ran, Sakhel said."And those are conservative figures, because

HOUSTON -- Randalls Food Markets here upped the size of its bagels and gave them a big send-off with a full-page ad in the local daily newspaper.

Success was big, too, according to Alex Sakhel, bakery category manager for Randall's, Tom Thumb and Simon David.

The 120-store Randalls has 50 Houston units and sold 850,000 bagels the week the ad ran, Sakhel said.

"And those are conservative figures, because I don't have all the results in. By comparison, two months ago, we

Register to view the full article

Already a member? .