RANDALLS THINKS BIG IN SMALL APPLIANCES

HOUSTON -- Randalls Food Markets here has nearly doubled its kitchen appliance variety to trigger higher impulse sales in housewares. The 75-store chain expanded its 20-foot small appliance section last October with additional stockkeeping units. New SKUs included about six different irons, electric can openers, two electric knives, toasters, toaster ovens, electric hand mixers and coffee makers.The

HOUSTON -- Randalls Food Markets here has nearly doubled its kitchen appliance variety to trigger higher impulse sales in housewares. The 75-store chain expanded its 20-foot small appliance section last October with additional stockkeeping units. New SKUs included about six different irons, electric can openers, two electric knives, toasters, toaster ovens, electric hand mixers and coffee makers.

The broader assortment is "drawing attention to our small appliances," said Bob Morrison,

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