RANDALLS USES FULL-PAGE AD TO PROMOTE ITS JUICE PRICES

HOUSTON -- Randalls Food Markets here recently tried to reel in some new shoppers with a full-page ad that called attention to its new, lower juice prices.Mike Perry, a category manager at Randalls, told SN the ad was used to reflect Randalls new everyday-low-pricing policy."We actually went in and lowered thousands of retails throughout the store. The juice section happened to be one where our consumer

HOUSTON -- Randalls Food Markets here recently tried to reel in some new shoppers with a full-page ad that called attention to its new, lower juice prices.

Mike Perry, a category manager at Randalls, told SN the ad was used to reflect Randalls new everyday-low-pricing policy.

"We actually went in and lowered thousands of retails throughout the store. The juice section happened to be one where our consumer base is not necessarily the strongest. We used the juice section to drop

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