RANDALL'S USES RENTRAK IN BIG VIDEO PROMOTION

HOUSTON -- Randall's Food Markets here last month used a pay-per-transaction, shared-revenue program to launch what some industry observers believe to be the biggest rental promotion ever by a supermarket chain.Randall's brought in a massive number of copies from Rentrak Corp., Portland, Ore., of FoxVideo hit "The Beverly Hillbillies." The heavy promotion campaign included print advertising and in-store

HOUSTON -- Randall's Food Markets here last month used a pay-per-transaction, shared-revenue program to launch what some industry observers believe to be the biggest rental promotion ever by a supermarket chain.

Randall's brought in a massive number of copies from Rentrak Corp., Portland, Ore., of FoxVideo hit "The Beverly Hillbillies." The heavy promotion campaign included print advertising and in-store signs, featuring a "Guaranteed to be here or rent for free" theme.

Execut

Register to view the full article

test - Advanced Registered User

Already a member? .